We heard this from young people and people and from the general public.
Many people are interested in getting the best health and care service they can. In this relationship people might be active internet users, where they already share a lot of data. The most important thing in this relationship is for people to be able to personally use the data, or feel its benefit in an improved or personalised experience.
People with this data relationship said
We will share our data if it improves or personalises our own experience.
We might not mind sharing data with private companies if they are offering a great service.
We want access to our own data so we can manage our own health.
We want more convenient data collection - why do we have to input data ourselves when there is tech to get it so seamlessly?
So what can we do?
Services for people with this data relationship might provide people with access to their own data in return for sharing, might lean into self care, offering training and support for self diagnosis or might develop private partnerships for projects with citizen facing benefits. There is also an opportunity to treat people with this relationship as early adopters: they can be targeted for trial programmes to build numbers and support for early stage innovations.